From product-led growth to product-led sales: Beyond the PLG hype

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This case study explores the transition from product-led growth (PLG) to a hybrid approach known as product-led sales (PLS). While PLG focuses on using the product itself to drive customer acquisition and retention, PLS combines PLG with traditional sales-led models for greater efficiency, especially in large enterprise sales. The report emphasizes that successful companies utilize data-driven strategies, trial offerings, and product usage analytics to optimize sales, enhance customer experiences, and achieve sustainable revenue growth.

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From product-led growth to product-led sales: Beyond the PLG hype

From product-led growth to product-led sales: Beyond the PLG hype

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