The 2022 Product-Led Growth Index shows that 58% of companies already use PLG strategies, and 91% plan to increase investment, with nearly half aiming to double it. Free trials and freemium models dominate acquisition, but firms struggle to track key PLG metrics like time-to-value and activation rates. Companies using product experience data to guide roadmaps see better outcomes, while Product Qualified Leads drive 2.8x higher conversion than freemium. Product teams are urged to take greater roles in upsells, monitoring usage, and driving adoption, positioning PLG as a central growth engine.

Join for free to read