5 Ways to Nail Product-Led Growth (and then Scale It)More and more companies are transitioning to a PLG model as they realize that supporting a self-serve product experience is no longer a nice-to-have but a must have in B2B SaaS. Those who take advantage of product-led growth are not only better positioned to reach a wider audience, but they’re also able to do so much more efficiently. What is Product-Led Growth? Product-led growth puts the product and the product experience at the center of your acquisition, conversion, and expansion opportunities. The idea is that the best way to get users to buy the product isn’t to have marketing and sales sell them on the product’s potential value: it’s to get users into the product so they see that value themselves. Instead of talking to s

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