Outperforming B2B companies excel in four key areas: insights, agility, talent, and technology. They leverage predictive analytics, organize for cross-functional agility, invest in tailored talent development, and adopt advanced digital tools. These companies achieve a 5-10% increase in sales from agility, 10-20% from talent optimization, and further gains from effective use of technology. Outperformers frequently update account priorities, embrace omnichannel sales, and ensure sales managers spend significant time coaching, driving sustained growth.

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