Effective customer engagement strategies foster long-term relationships and retention, which are key to profitable growth. According to Zendesk, companies with high customer engagement rates have a 35 percent lower churn rate than those with low engagement rates. Engaged customers are more likely to be satisfied with your products or services, spend more, and feel a sense of loyalty to your brand. As a result, they are less likely to switch to a competitor. And that’s more important than ever when the prospect of acquiring new customers is increasingly uncertain, and the cost may be prohibitive. Indeed, increasing customer engagement and, as a result, retention helps maintain and grow revenue along with customer lifetime value.

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