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SEO: A PROVEN CUSTOMER ACQUISITION

SEO: A PROVEN CUSTOMER ACQUISITION

Pages 28 Pages

This paper focused on the effectiveness of SEO (Search Engine Optimization) as a tool for customer acquisition, especially during challenging economic times like the COVID-19 pandemic. It includes a case study of the company's work with the client Zivame, illustrating the successful application of SEO strategies to achieve significant improvements in organic traffic, customer acquisition, and market share.

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