Case Study

BETTER CONVERSIONS FOR A CLASSIFIEDS SITE WITH USABILITY TESTING

BETTER CONVERSIONS FOR A CLASSIFIEDS SITE WITH USABILITY TESTING

Pages 3 Pages

Xoriant helped a classifieds site for recreational vehicles improve conversion rates on dealer and rental portals by conducting comprehensive usability testing. They identified user obstacles and provided over 80 actionable UX recommendations across five areas, including navigation, functionality, and interface design. These insights empowered the client to enhance user experience, reduce friction points, and increase engagement, ultimately driving better conversions and customer satisfaction on both the dealer and rental portals.

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