Dual transformation involves optimizing the core business while simultaneously building new ventures to unlock growth and adapt to market changes. Established companies can enhance longevity by combining core transformations, like cost management and operational improvements, with new business development. This approach creates synergies, improves agility, and supports innovation. Successful execution depends on clear strategic vision, rigorous performance management, and an integrated approach to resource allocation. Companies adopting dual transformation strategies can drive sustainable growth and achieve competitive differentiation.

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