The Hitachi Solutions white paper shows how Customer Data Platforms (CDPs) solve five key challenges: operational efficiency, employee productivity, competitive edge, cost efficiency, and data governance. CDPs unify structured and unstructured data from multiple systems, creating accurate customer profiles through identity resolution. Benefits include better product design, predictive maintenance, supply chain optimization, targeted marketing, and improved customer service. AI integration enhances forecasting and personalization, but success depends on data quality, integration, and responsible governance. Case studies across hospitality, retail, financial services, and manufacturing highlight gains in segmentation, marketing effectiveness, and new revenue opportunities.

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