Seventh Generation, a leading eco-friendly household products brand, faced challenges managing B2B orders due to manual processes and fragmented systems. To scale and improve the shopping experience, they adopted Hitachi Solutions’ B2B Ecommerce platform, integrated with Microsoft Dynamics NAV. This integration streamlined order processing, reducing order entry time from 10-30 minutes to under one minute. The platform enhanced product merchandising, upselling, and customer self-service, leading to increased sales and improved customer satisfaction. With flexible coupon functionality and an omni-channel experience, Seventh Generation optimized its retail operations for growth.

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