A survey of 369 event professionals at ExhibitorLIVE 2024 revealed the top five marketing challenges: rising costs, budget constraints, time limitations, difficulty measuring success, and staffing shortages. These challenges require strategic solutions like cost prioritization, clear ROI frameworks, streamlined planning, and innovative staffing approaches. Emerging issues such as sustainability, technology integration, and attendee engagement are also reshaping the event landscape. This guide from STAR offers practical advice and emphasizes the need for adaptability, collaboration, and technology to create high-impact, measurable events.

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