A Customer Data Platform (CDP) is essential for financial institutions to deliver personalized customer experiences. By unifying data from various sources like CRM tools, apps, and branch visits, a CDP creates a 360-degree view of each customer. This enables institutions to offer targeted services, enhance cross-selling, and improve customer engagement. Despite 72% of institutions with assets over $10B already deploying or planning CDP implementation, many struggle with data silos and outdated systems, missing opportunities for personalization. CDPs help overcome these barriers, offering valuable customer insights and improving business outcomes​.

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