Ping Identity’s Brand Loyalty in the Age of the Digital Economy report reveals that 81% of consumers value ease of use in digital experiences, while 60% have abandoned services due to login frustration and 65% would switch brands for passwordless authentication. Identity theft concerns 63% of respondents, with 54% fearing AI misuse for impersonation. Only 10% fully trust organizations managing their identity data. Consumers prefer MFA and one-time logins for fraud protection and want greater control over personal information. The study concludes that businesses must balance personalization, security, and convenience to strengthen trust and loyalty in the digital economy.

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