Ping Identity’s 2025 Consumer Survey reveals growing mistrust toward global brands amid the rise of AI and digital threats. Only 17% of consumers fully trust organizations managing their identity data, while 75% are more concerned about data security than five years ago. AI-driven phishing (39%) and deepfakes top security fears, with 73% calling for government regulation to protect personal data. Biometric and multi-factor authentication are viewed as the most trust-building security methods. Despite widespread anxiety, 68% now use AI daily. Ping concludes that transparency, strong authentication, and responsible AI governance are key to restoring trust in the digital era.

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