White Paper

An unconstrained future: How generative AI could reshape B2B sales

An unconstrained future: How generative AI could reshape B2B sales

Generative AI (gen AI) is poised to revolutionize B2B sales, enhancing productivity and growth. Sales teams using gen AI see efficiency gains, spending more time with customers and less on administrative tasks. Gen AI can automate routine tasks, forecast demand, and provide real-time insights, enabling sellers to focus on building relationships and solving customer problems. It can also identify new markets, tailor pitches, and coach sellers to peak performance. As gen AI becomes integral to sales operations, companies must adapt to remain competitive.

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