As GenAI matures, CFOs face a practical challenge: integrate it for measurable ROI or risk falling behind. While 74% of early adopters report GenAI meeting or exceeding ROI expectations, most organizations have yet to scale its use. Barriers include lack of talent, governance gaps, and limited employee training. For finance, GenAI’s impact spans forecasting, reporting, and risk mitigation—but success depends on clean data, strong governance, and cultural readiness. To lead AI-fueled transformation, CFOs must balance experimentation with control, starting small, scaling smart, and aligning tech with strategic value.

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