Many businesses recognize AI's potential in delivering personalized, customer-centric experiences but face challenges in crafting effective AI strategies. Successful AI integration combines technology with human-centered approaches, requiring organizational changes, as well as investments in both talent and processes. Building an AI strategy involves defining a data-driven culture, assessing data infrastructure, creating a common vocabulary, securing C-suite buy-in, and developing a talent strategy. Organizations should upskill their workforce internally to fill skill gaps, as hiring externally can be costly. Coursera supports AI skill development through customized, accessible learning, empowering businesses to meet rising customer expectations with tailored AI-driven experiences.

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