The AWS–Deloitte white paper guides leaders in building an enterprise approach to generative AI, moving from hype to practical adoption. It urges starting with a strategy—identifying high-value use cases, building AI fluency, and fostering a culture of experimentation. Organizations can choose to consume, tune, or build foundation models, balancing cost, speed, and control. Responsible AI is critical, with governance for bias, privacy, and compliance. Partnering with experts accelerates adoption, while early experimentation secures competitive advantage, driving productivity, innovation, and customer experience transformation across industries.

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