Channel leaders have always been asked to manage chaos. With the explosion of new partner types supporting different business models, and deeper integration of processes and technology, you are looking to quickly adapt to these new realities and then look prove the business impact of channel programs and tactics so you can garner new investments. Through-channel marketing automation (TCMA) enables partners to engage their customers with a consistent vendor brand experience necessary to create awareness and generate demand. It helps organize and disseminate content and supports the execution of marketing programs, campaigns, and cobranded collateral that drive partner-led demand and accelerate channel lead and pipeline volume and velocity.

Join for free to read