B2B media agencies have been met with several new and increasing headwinds over recent years including the pandemic’s impact on agency talent, a new privacy landscape and digital transformation within a more socially distant world. Despite the momentum behind these challenges forcing agencies to adapt their business models and client offerings, the media agency market continues to mature into an integrated, content-rich, precision marketing offering, perhaps spurred on by the very adjustments many have been forced to make over the past few years. And while the hangover from the pandemic may continue into the coming years, today’s new and complex constructs of industry partnerships and technology will prove to be effective in driving solution demand, and customer engagement.

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