Modern marketing: What it is, what it isn’t, and how to do it

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This article highlights the need for businesses to adopt "modern marketing" to drive growth in the digital age. Modern marketing involves leveraging an organization's full capabilities to enhance customer experiences, requiring a transformation in marketing operations. Key components include embracing customer-centric, unifier, and ROI-driven mindsets, as well as upgrading organizational design, adopting agile practices, and integrating data and technology.

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