The white paper outlines nine key elements of highly effective cold calls based on the analysis of 100,000 calls. Key strategies include starting strong with a confident opener, educating rather than interrogating the prospect, and focusing on selling the meeting rather than the product. Successful calls involve taking the conversational burden, using team-oriented language like "we" and "our" to build credibility, and securing next steps by asking, "Do you have your calendar handy?" The best times to call are Wednesdays or Thursdays between 11 AM and noon or 4-5 PM for optimal success.

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