The document provides three highly effective cold-calling scripts designed to improve sales outcomes. It emphasizes key strategies such as using a friendly opener with a pattern interrupt ("How’ve you been?"), stating the reason for the call early, and personalizing the conversation with research on the prospect. The scripts recommend avoiding open-ended questions, using social proof carefully, and offering clear, specific next steps. Techniques for handling objections and setting follow-up meetings are also covered, along with a voicemail script and email follow-up template for continued engagement.

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