This playbook explores how AI can transform sales organizations by boosting productivity, enhancing customer understanding, and improving win rates. It outlines key AI types—generative, NLP, predictive, prescriptive, and active learning—and how they apply to revenue workflows like forecasting, engagement, and coaching. The guide emphasizes the value of purpose-built AI trained on your specific customer interactions to drive accurate, actionable insights. Rather than generic tools, revenue teams should adopt tailored AI solutions like Gong’s platform to drive smarter decisions, better outcomes, and sustained growth in a digital-first world.

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