The sales landscape has drastically changed post-pandemic, emphasizing the need for digital sales aligned with modern consumer preferences. Initially skeptical about digital sales, businesses now recognize its effectiveness, as digital sellers can reach more accounts and generate significant revenue. With two-thirds of buyers preferring digital interactions, companies must adapt to these preferences using a hybrid sales approach that combines the best of digital and traditional methods. Building a digital sales team involves reshaping internal structures, embracing digital channels, optimizing sales engagement processes, and leveraging technology for automation and insights. This shift is critical as digital sales become a dominant strategy in meeting buyer expectations and driving growth.

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