As today’s healthcare consumers demand greater convenience, healthcare brand loyalty is on the decline. Patients who were once faithful to a specific healthcare provider or group will switch doctors for an experience they want — and many have already done so. In fact, more than one-third of patients have left a healthcare provider in the past two years with a lack of access cited as a top reason for making the switch. How can independent healthcare practices prevent attrition? Improving patient convenience and access will often satisfy patients better than competing medical groups. Online scheduling does both.

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