1. Personalization Much like healthcare itself, healthcare marketing is personal. Patients want to feel like their healthcare providers understand them, their health, and their specific needs. A one-size-fits-all approach to marketing is no longer sufficient. A recent study by Dassault Systèmes and CITE Research found that 83 percent of consumers expect products and services to adapt to their needs within moments or hours. Healthcare marketers need to personalize the connection with both current and prospective patients. By targeting your marketing outreach to appeal more directly to an individual patient (rather than the masses), you can drive patient loyalty and strengthen the patient-provider relationship.

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