Most patients look online to find healthcare providers. 3 of 4 people have searched online to find out about a doctor, a dentist, or medical care. 61 percent of people do so either sometimes or often. Reviews are the most influential online resource for patients. When choosing a healthcare provider, 74 percent of patients find online reviews very or extremely important. 69 percent say they will not consider a healthcare provider with an average star rating lower than 4.0 out of 5. More than half of patients prefer a digital connection with practices for five key interactions.

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