The B2B Sales & Marketing Guide emphasizes the importance of aligning sales and marketing efforts to address common challenges in B2B sales. It highlights strategies such as tracking prospects' digital footprints to personalize interactions, using CRM tools to understand deal history, and showcasing tailored product demos. For marketing teams, it recommends building a content roadmap, leveraging video, and integrating responsive landing pages to enhance engagement. The guide underscores the need for performance analytics to refine strategies and ensure consistent, effective communication throughout the customer journey.

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