This report explores how sales teams are adopting AI to improve efficiency, personalization, and performance. Based on a global survey of sales professionals, it shows that AI adoption is rising but still lags behind marketing. The report details how AI is being used for content generation, CRM automation, forecasting, lead scoring, and sales coaching. It highlights measurable benefits such as time savings, higher response rates, improved productivity, and stronger customer relationships. The report also addresses concerns around data privacy, job security, and responsible AI use, concluding that AI is most effective when embedded into existing sales workflows rather than replacing human expertise.

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