Deloitte's 2022 Global Marketing Trends report outlines seven key strategies for thriving in a customer-centric world. It emphasizes the importance of purpose-driven growth, authentically inclusive marketing, and intelligent creativity. The report highlights a shift to first-party data as third-party cookies fade, emphasizing building strong brand-consumer relationships without intrusive tracking. Hybrid experiences are vital for personalization, and AI is transforming customer service for an end-to-end experience. High-growth brands are distinguished by their holistic approach to purpose, diversity, and data, which strengthens consumer trust and engagement.

Join for free to read