The brief explains HUMAN’s Viewability solution for advertisers and agencies, designed to measure real human exposure by filtering out invalid traffic. Unlike traditional metrics, it provides transparent, post-bid insights into what ads were actually seen, with no performance trade-offs. Using lightweight JavaScript, it integrates across desktop, mobile, and app environments without slowing delivery. HUMAN verifies 20 trillion interactions weekly using 2,500 signals and 400 adaptive models to deliver accurate, supply-level data. The result is clear, actionable reporting that helps optimize ad spend, validate campaign performance, and ensure trustworthy, human-driven engagement.

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