The brief introduces HUMAN’s Viewability solution for platforms, offering transparent, post-bid verification that measures only real human impressions after filtering invalid traffic. It helps eliminate wasted ad spend, improve attribution accuracy, and ensure high-quality inventory signals. Supporting desktop, mobile, and app environments, the tool integrates seamlessly without affecting performance. With over 20 trillion verified interactions weekly, HUMAN provides actionable data, clear reporting, and unmatched transparency. By delivering fraud-filtered insights across display and video, platforms can strengthen ecosystem trust and optimize campaigns for genuine human engagement.

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