The brief presents HUMAN’s Ad Fraud Sensor, a post-bid fraud detection tool that helps brands and agencies maximize ad performance by identifying and eliminating invalid traffic across display, mobile, and CTV environments. Using over 2,500 signals per impression and MRC-accredited detection, it distinguishes between general and sophisticated invalid traffic in real time. The solution offers detailed analytics, customizable reporting, and trend analysis to optimize spend and ROI. Backed by HUMAN’s Defense Platform and Satori intelligence, it connects insights from 20 trillion weekly interactions to uncover and prevent evolving ad fraud threats.

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