The brief explains HUMAN’s Page Intelligence solution, designed to help advertisers improve campaign performance and return on ad spend by focusing on genuine page visits. It uses real-time invalid traffic detection to block fraudulent activity before a page loads, redirecting fake traffic and preserving accurate analytics. With UTM-level dashboards and adaptive threat intelligence, it provides visibility into SIVT and GIVT sources. Using lightweight JavaScript and 400 algorithms, it analyzes over 2,500 signals per interaction for precise decisions. Page Intelligence empowers marketers to safeguard budgets, enhance data quality, and drive higher conversion rates through clean, reliable insights.

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