Research shows 70% of HCPs still prefer in-person visits, while demand for digital engagement (virtual details, emails) is rising. Pharma struggles to fully transform engagement due to fragmented data, content creation challenges, and measuring ROI. IQVIA’s Agile Brand Promotion integrates data, content, and engagement activation across OCE digital, personal, and medical solutions. Results include 30% engagement rates (vs. 7% average), 40% revenue growth, and 20% higher promotional ROI, proving the value of integrated omnichannel strategies.

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