Quarantine Restraints is a leading North American provider of cargo restraint and netting products used in industries such as emergency response, oil & gas, and construction. Despite generating some inbound leads, they faced challenges in identifying accounts with purchase intent who were conducting anonymous research. Previous digital marketing efforts only targeted leads that had already shown interest, missing potential buyers at the start of the buying journey. To address this, they turned to ActiveIQ to identify and target accounts actively engaging with their brand online and demonstrating interest in their products.

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