The brief describes HUMAN’s Page Intelligence for Publishers, which protects ad revenue by ensuring ads are served only to genuine users before a page loads. It detects invalid traffic in real time and redirects it away from revenue-generating pages, improving data accuracy and CPM performance. Using over 400 algorithms and predictive models, the system provides actionable insights into SIVT and GIVT activity through UTM-level dashboards. Lightweight JavaScript enables seamless integration with tag managers, maintaining site speed. By eliminating fake impressions, publishers can enhance advertiser trust, strengthen yield strategies, and attract premium campaigns with verified traffic quality.

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