Fivetran and Google Cloud help retailers optimize marketing by centralizing data into BigQuery for real-time insights. With 700+ connectors, Fivetran breaks down silos, integrates Google Ads and other platforms, and supports predictive analytics to measure ROI. A free data model consolidates ad spend, clicks, and impressions across Google, Pinterest, Facebook, and Twitter to calculate marketing mix efficiency. Combined with Looker, this enables faster, more accurate decisions while freeing teams from manual reporting. Retailers also gain visibility into operations and customer sentiment, improving inventory accuracy, campaign performance, and personalized experiences.

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