IQVIA’s MDM solutions create a single source of truth for life sciences organizations by integrating patient, provider, payer, and product data into a governed framework. Addressing silos, fragmented technology, and compliance challenges, the platform supports scalable, enterprise-driven deployment. Key advantages include integration with OneKey reference data, configurable match rules, and full governance and stewardship capabilities. The solution improves data reliability, enables predictive analytics, and enhances decision-making across sales, marketing, compliance, and analytics. With decades of life sciences expertise, IQVIA delivers transparent, trusted insights that optimize performance, reduce risk, and increase ROI.

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