IQVIA MDM Advance is a scalable, cloud-based solution designed for growing life sciences organizations to unify fragmented customer data and reduce IT burdens. Built on an Integrated Data Platform, it offers out-of-the-box integration with systems like Salesforce, Oracle, and Snowflake, plus pre-configured rules for mastering customer data. Features include UI-driven matching, hierarchy management, automation, and auditing. It enables faster onboarding, cleaner data, and real-time analysis without full-scale MDM costs. Tailored for life sciences, MDM Advance provides flexibility, affordability, and a foundation for future enterprise-level data mastery.

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