Solving Multi-Domain Master Data Management Industry Challenges

9 Pages

Multi‑domain MDM unifies multiple master data domains—outlet, product, payer and patient—in one solution to provide actionable insights and improve commercialization. The paper notes that life‑sciences organizations struggle to trace specialty sales, manage product performance and payer strategies. It advocates tailored MDM approaches, including unified outlet definitions, product hierarchy automation and central governance, to address challenges in account‑based selling and support market penetration.

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Solving Multi-Domain Master Data Management Industry Challenges

Solving Multi-Domain Master Data Management Industry Challenges

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