The 2024 ISG Master Data Management Buyers Guide evaluates MDM solutions for their ability to unify, govern, and optimize critical business data. It highlights how modern MDM tools now integrate AI/ML to automate data profiling, matching, and enrichment—boosting accuracy and agility. The guide assesses 12 providers (e.g., Informatica, Oracle, SAP, Stibo Systems) across criteria like capability, usability, adaptability, reliability, and customer experience. It helps enterprises select the right vendor to ensure trustworthy, consistent data for better decisions, operational efficiency, and regulatory compliance.

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