This fact sheet highlights IQVIA’s omnichannel marketing approach, leveraging analytics and privacy-safe data to optimize promotional spend and customer experiences. It underscores the shift from face-to-face engagement toward digital and integrated campaigns, driven by changing preferences: 72% of consumers seek online health info, while 60% of physicians prefer virtual interactions. IQVIA offers a phased crawl-walk-run model—starting with orchestration, advancing to optimization, and culminating in personalized predictive campaigns. The solution provides transparent, data-driven strategies that maximize outreach, improve ROI, and maintain privacy compliance, empowering organizations to adapt to evolving digital healthcare landscapes.

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