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IQVIA Omnichannel Marketing

IQVIA Omnichannel Marketing

IQVIA
Pages 7 Pages

A collection of case studies demonstrating IQVIA’s omnichannel solutions. Examples include reallocating oncology media spend to reduce projected patient losses by 50%, optimizing point-of-care overlap analysis to save $1.6M, expanding paid social campaigns to boost patient enrollments 2.5x, and enhancing publisher analytics to cut costs by up to 32% while increasing engagement. Across cases, IQVIA combines advanced analytics, channel insights, and privacy-safe data to drive higher ROI, greater efficiency, and measurable audience impact.

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