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IQVIA Consumer Health Direct-to-Consumer Engagement & Promotion Solution

IQVIA Consumer Health Direct-to-Consumer Engagement & Promotion Solution

IQVIA
Pages 2 Pages

This solution helps brands connect, convert, and engage consumers through SMS and WhatsApp in a seamless omnichannel journey. It links media triggers like QR codes, digital ads, or social campaigns to drive engagement, purchases, and loyalty. Conversion is powered by cashback, coupons, or sampling validated through OCR and IQVIA’s intelligence engine. Engagement tools include loyalty schemes, reviews, and social sharing, enabling continuous consumer relationships beyond first purchase. Enhanced with IQVIA Connected Intelligence, the platform combines deep health expertise, advanced analytics, and consulting to optimize targeting, forecasting, and ROI, offering marketers a scalable, automated solution.

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