IQVIA’s Patient Engagement and Support (PES) programs aim to improve health outcomes by addressing key barriers such as delayed diagnoses, high out-of-pocket costs, and poor treatment adherence. With up to 37% of pharma revenue lost annually due to non-adherence, IQVIA emphasizes personalized, data-driven solutions across awareness, access, affordability, and adherence. Its global infrastructure supports tailored, scalable deployment using AI, real-time data, and behavioral science. Benefits include better outcomes, reduced system costs, and enhanced patient and brand experiences—positioning PES as a strategic tool for life sciences and healthcare systems.

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