IQVIA Alerts Reduced Sales Reps’ Lead to Engagement Time From 5 Weeks to 48 Hours with Daily Triggers
IQVIA Alerts Reduced Sales Reps’ Lead to Engagement Time From 5 Weeks to 48 Hours with Daily Triggers
2 PagesA large pharma company launching a novel antipsychotic needed rapid identification of early adopters to drive uptake. Traditional processes created a 5–6 week lag between clinical events and sales engagement, risking lost prescribing opportunities. IQVIA partnered with the client and data suppliers to implement daily alerts, notifying sales reps within 48 hours of key clinical events. This cut lead-to-action time from five weeks to two days, enabling timely engagement at critical decision points. The solution maximized early adoption, avoided lost opportunities, and significantly accelerated brand uptake in a competitive market.
