To support a high-profile indication expansion, a large pharma client needed faster prescriber engagement. IQVIA designed and launched weekly rule-based alerts within three weeks, integrating them into the client’s CRM to flag target patients across multiple profiles. These triggers aligned with key points in the patient journey—such as severe reactions, hospitalizations, and specialist visits—prompting timely engagement by sales reps, MSLs, and digital channels. The results were significant: 85% of new patient starts for the indication were first identified through alerts, accelerating adoption and driving prescription lift during launch.

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