IQVIA Integrated Field Alerts combines anonymized clinical data with HCP digital behavioral insights to deliver timely, personalized engagement. Using IQVIA’s AIM XR technology, it provides deterministic behavioral data on 94% of US physicians, covering 1.4M HCPs across 5,800 medical websites. By integrating prescribing, diagnosis, and patient journey data with digital research activity, the solution enables field reps and digital channels to reach HCPs earlier in their decision-making process. Results include 25% more HCPs identified when combining claims with AIM XR data and 12% of flagged specialists seeing new patients within six months.

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